Search engines usually reward the websites that are user-friendly and high usability. Google supports websites that are rich in keywords and user engagement. SEO ranks boost your when visitors remains on your page for a long time, view several pages and repeat their visits. More favorable things to your page will happen when your site is more user-friendly.
When shopping for an SEO company, you have plenty of options to choose. You should thoroughly research the SEO firms and compare them on various factors. Each company can claim that our services are best and meeting your expectations but it is good to check their previous customer’s feedback if possible to get positive results in SEO.
Five essential elements that increase your site usability and improve your SEO ranking are described below.
The amount of time a visitor spends on your site influences your SEO ranking much. When your site contains useful content, visitors stay on your site for a longer time to understand the information and thus it increases the amount of time a user spends on your site. Even though your site has longer content, user will read it only when it is helpful for them. You must make sure to develop keyword rich content, with more outbound links and more amount of time visitors spend on your site.
Most of the popular search engines such as Bing and Google consider the page load speed in the ranking algorithm. Users leave your website when they need to spend a few seconds more for the pages to load when compared to the similar competitor’s website. Nowadays several methods available to enhance your page load speed like using a caching plug-in, optimizing image sizes, decreasing the plug-in numbers, decreasing redirects etc.
The next element is image optimization rather than your image size and file format there are other methods that ensure whether the images in your page are working better for your SEO front or not. You can create relevancy of your content by using keywords for the image file name.
To boost the user experience of your website, you must do good formatting of your web page. It attracts the users to spend more time on your website and visit again. Using header tags can facilitate in breaking up your content into sections that are simple to read and use. You can easily add header tags in WordPress to enhance user experience and boost SEO ranking. The keywords in the header tags are also rated by the search engines largely. Using related terms in the header tags improve your SEO ranking against those keyword phrases.
Outbound links are very helpful to link your web sites to authority sites to make your content more visible and useful to the visitors of another site. Links given to other relevant sites not only improve the relevancy of your website content and a number of time users spend on your website. It is trusted by the people that it give signals to Google to increase the SEO ranking.