Two New Patents By Google And How They Affect Digital Marketing

Are you a business owner? Do you have a website online? Are you anxious about the future of SEO and not sure how to proceed? Well, you have arrived at the right place. Here we provide you with a quick rundown of the latest acquisition of Google and its impact on the SEO market. This guide was put with the help of several SEO experts from Caseo. If you aren’t aware of the latest developments in the industry, read an update of the latest patents acquired by Google at

Though Google recently acquired two new patents, it doesn’t mean that the search engine giant has to use it. However, it gives us an idea on the direction the company may proceed in the future.

The First Patent: Watch Time Ranking This patent enables Google to use "Watch Time" to influence page rankings. In simple terms, it means that the average time a person spends reading your content or watching your video could directly influence the page rankings of your site. This translates to more time people spend watching your content, the higher will be your rankings. Search engine journal noted that though it is unclear whether watch time refers only to videos or whether it relates to other types of content too.

However, it is most likely to refer to the time people spend on a page either reading content or watching videos, clips and so on. This makes sense, since the more the content is engaging and interesting more the time people spend on it. This seems like a great way to intimate to search engines on the relevancy and quality of a web page.

What Should You Do Now? It is quite early to change your action plan based solely on this factor. However, it pays to create engaging content that is sure to capture the attention of your readers or viewers. Such content not only boosts your rankings in the future but also help you promote your brand value and reach out to a huge number of audience.

The Second Patent: Email Marketing & Its Influence on Page Rankings The second patent acquired by Google is related to email marketing. The way your audience perceive the emails you send out could end up determining your page rank. In other words, if your promotional emails end up getting trashed without being opened, it could significantly affect your page rankings. An in-depth article by Search Engine Watch, helps you understand the impact of this patent and what it does to SEO. The main factor you have to be aware here is that spam emails do harm to your business.

What Should You Do Now? This patent isn’t in use right now but it pays to be prepared. Try to avoid sending spammy emails to all your customers. Instead offer them something of value in each mail. This way you can avoid getting your emails being dumped in the spam folder and simultaneously improve your business and page rankings.

Irrespective of your SEO strategies it pays to keep abreast of the latest updates from Google to stay ahead in the game.

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Five Significant Elements Important For SEO

Search engines usually reward the websites that are user-friendly and high usability. Google supports websites that are rich in keywords and user engagement. SEO ranks boost your when visitors remains on your page for a long time, view several pages and repeat their visits. More favorable things to your page will happen when your site is more user-friendly.

When shopping for an SEO company, you have plenty of options to choose. You should thoroughly research the SEO firms and compare them on various factors. Each company can claim that our services are best and meeting your expectations but it is good to check their previous customer’s feedback if possible to get positive results in SEO.

Five essential elements that increase your site usability and improve your SEO ranking are described below.

The amount of time a visitor spends on your site influences your SEO ranking much. When your site contains useful content, visitors stay on your site for a longer time to understand the information and thus it increases the amount of time a user spends on your site. Even though your site has longer content, user will read it only when it is helpful for them. You must make sure to develop keyword rich content, with more outbound links and more amount of time visitors spend on your site.

Most of the popular search engines such as Bing and Google consider the page load speed in the ranking algorithm. Users leave your website when they need to spend a few seconds more for the pages to load when compared to the similar competitor’s website. Nowadays several methods available to enhance your page load speed like using a caching plug-in, optimizing image sizes, decreasing the plug-in numbers, decreasing redirects etc.

The next element is image optimization rather than your image size and file format there are other methods that ensure whether the images in your page are working better for your SEO front or not. You can create relevancy of your content by using keywords for the image file name.

To boost the user experience of your website, you must do good formatting of your web page. It attracts the users to spend more time on your website and visit again. Using header tags can facilitate in breaking up your content into sections that are simple to read and use. You can easily add header tags in WordPress to enhance user experience and boost SEO ranking. The keywords in the header tags are also rated by the search engines largely. Using related terms in the header tags improve your SEO ranking against those keyword phrases.

Outbound links are very helpful to link your web sites to authority sites to make your content more visible and useful to the visitors of another site. Links given to other relevant sites not only improve the relevancy of your website content and a number of time users spend on your website. It is trusted by the people that it give signals to Google to increase the SEO ranking.

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Problems With SEO & SEO Organizations

Searchengines are often not involved recommend or to advertise an SEO support simply because once the SEO company does a poor work they shed advertising revenue and therefore are held responsible. SEO businesses don't function because of the power battles between different entrepreneurs.

Why Se's don't like SEO

Since SEO solutions companies might or I will state immediately influence their income SE's are becoming through the PPC applications se's immediately can't accept SEO solutions they're giving. Therefore, there's no established recommendations for Just How To SEO. a short principle is usually given by se's but never give a specific support needed. Since when they had guidelines that are immediate somebody break or will find an identical processes to change the search engine results thats were under their TOC rulebook. What issues within the SEO industry is outcomes. Did the most effective website make it happen? Just how can my website position at the very top?

Why you-can't Trust an SEO centered on Their Ratings

A Website run and owned by an SEO that will be currently doing good-and nevertheless there's no promise the internet search engine is going to do a great work for them for aggressive conditions may rank well. Since I've stumbled upon a large amount of site owners who purchase SEO providers again purchased another support from the unique SEO and drop income. Some SEOis have characteristics away from Container thats assist them distribute the concept and makes them common. This aid doesn't imply that these men are not bad at selling your websites, just that they're not bad to promote their websites.

Quality SEO requires additional time and is definitely costly. But due to poor SEOis on the market the whole SEO industry gets tarred for that motion of several poor people using the brush. Some businesses rum PPC as normal SEO. But something keep in your mind that natural SEO if usually distinctive from PPC advertising.

The Issue with Marking SEO's

An internet site is unimportant however the primary job for an SEO would be to create a searchengine genuinely believe that the website is essential. Regardless of how you need to do it, the SEO's task would be to generate traffic and also to boost ratings. This will depend upon the web site to site what methods will be employed for the marketing. Since there are specific groups that are extremely aggressive therefore an SEO needs to perform away from SEO principle (feel from the container) established from the main SE like msn, aol or Google. Therefore, Fundamentally it's as much as the SEO company customer which route he or she needs to follow to attain their objectives to advertise their site.

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Concept of Local SEO: Benefits and Tools

Search Engine Marketing (SEO) performs an important component in pulling more traffic towards your site. Smaller businesses also must make sure they localize its use, although applying SEO resources might be very useful.

What's Nearby SEO?

Where it's working in. It's a fantasy that SEO is intended simply to get in touch with worldwide people a small company might just wish to focus within the area. Seo may be applied to achieve an area market. Regional SEO can help you in determining the place based keywords. If you are using the local tackle in your 'About Us' site or within the point text, the likelihood of drawing traffic boost.

What Regional SEO Does?

Search Engine Ranking Enhances:

Position development needs should you plan to have organic traffic be used seriously. The local clients wouldn't wish to examine search results' 2nd site, therefore offering on PR 1 is the thing you need to aim at. Additionally, Google scrutinizes whether your online pages have any importance towards the keywords that you're applying. Therefore with creating quality webpages search result position does not just enhance, but additionally can help you.

Objectives Local Customers:

By understanding the character of viewers within the area regional SEO is about localization of webpages. Spreading the word that is best to related people is what SEO does.

Increases Website Presence amongst Nearby Market:

In growing the presence of the business on the web amongst area based traffic utilizing leading SEO tools assists. SEO helps you to enhance your web site traffic and makes it easier for individuals to locate your company. Regional SEO ostensibly helps your potential prospects to locate you.

Assists in Getting New Clients:

You're prone to attend special clients monthly, in a proper method as well as if you are using SEO resources cautiously. Growing customer-base by utilizing regional SEO techniques has captured trend, that will be contributing to success increase of numerous companies.

Here are a few of the most effective SEO resources to localize internet marketing: Here Is The best device to find for the site in nearby keywords. This device does SEO software assessment and creates a sizable number of keywords by performing combinations and mixtures. This device is completely free to utilize.

Google Alert: Google alert is advantageous to obtain feedback and online evaluations from your own clients and can help you distribute the term. That is a totally free SEO software.

Advanced Web Ranking: This device is to find keywords useful. It collects information from current Google AdWords and creates models of local and universal keywords. You receive lifetime quality for this device although it's a little expensive.

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